AdEdge Ad Sales Foundation™
You Already Have the Audience. Now Build the System.
FOUNDATION COURSEThere’s One Core Reason Many B2B Publishers Struggle With Sponsorship Revenue (And It’s Not What You Think)
If you want stable, sponsor-ready revenue, without CPM traps, custom chaos, or endless founder hustle, this is for you.
THE REAL PROBLEMLet’s tell the truth.
You didn’t build a B2B media business just to hustle for unpredictable deals or constantly chase sponsors yourself.
Most ad sales advice pushes the same playbook: “Chase CPMs.” “Say yes to everything.” “Copy what the big networks do.”
That usually leads to inconsistent income, confusing offers, and a business that’s hard to explain, let alone defend.
There’s a better way.
You don’t need more sales tactics. You need a buyer-aligned system, one that makes sense to sponsors, supports repeatable deals, and reduces founder dependency.
That’s exactly what this course is designed to give you.
You built an audience that people trust.
But if you’re like most founder-led publishers, monetization still feels fragile. Revenue depends on personal contacts, how confident you feel quoting a price, and how much custom work you’re willing to take on.
That approach doesn’t scale. And it doesn’t create a business you can rely on, or step away from.
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WHY THIS WORKSHow Decades in Media Sales Led to an Acquisition-Focused Monetization System.
I’m not here to sell theory.
Over time, clear patterns emerged.
Most monetization problems weren’t about effort or hustle. They were about structure.
I took those patterns and formalized them into a system focused on buyer logic, trust, and repeatability. That system now underpins the work we do at AdEdge Media Group, helping founders build monetization that holds up under scrutiny and supports long-term value.
Private engagements are highly tailored and hands-on. But they all rely on the same core foundation.
Founders kept asking for that foundation in a form they could learn, apply, and use without hiring a team or spending thousands.
That’s what Ad Sales Foundation delivers.
For more than two decades, I worked directly in media sales across B2B and B2C, selling sponsorships as a full-cycle individual contributor, partnering closely with account managers, and spending years inside real buyer conversations. I launched verticals, created successful products and programs, and later co-founded a global media company. I have sold to many well-known global and US-based companies, even during tough economic climates.
That meant:
Sitting across from sponsors and ad agencies
Navigating pricing pressure
Seeing which deals repeated, and which quietly broke later
Watching how buyers justified decisions internally
Learning what made revenue feel safe, credible, and durable
WHAT THIS BUILDSThe Core System That Lets You Run Monetization With Confidence
Attract the right advertisers, and ignore the wrong ones. Focus your time and energy on buyers who are aligned, decisive, and worth pursuing.
Have direct sales conversations without feeling “salesy.” Run calm, honest conversations that move deals forward without scripts or pressure.
Reduce founder chaos with a system you can run or hand off. Stop reinventing monetization every quarter. Build something stable.
Build asset-class revenue. Not just deals, but predictable, credible revenue that buyers and partners respect.
This isn’t about forcing outcomes. It’s about removing ambiguity, so you’re operating from clarity instead of reaction.
With Ad Sales Foundation, you’ll learn how to:
Price with conviction. Replace guesswork with clear value logic so pricing decisions are deliberate, defensible, and consistent.
Package deals that sponsors understand and renew. Create clean offers that sponsors can explain internally and feel good repeating.
COMMON QUESTIONSStill Wondering If This Is for You?
“I’m not a salesperson.” Good. This foundation is designed for operators - people who value clarity, logic, and structure over tactics.
“Is this too early or too advanced?” If you have an audience and want to sell sponsorships responsibly, this gives you a clean baseline that grows with you.
“How is this different from other ad sales courses?” Most courses focus on isolated tactics or channels. This focuses on the underlying system, how buyers think, how decisions get approved, and what makes revenue repeatable.
“Is this the same as AdEdge consulting?” No. Private engagements include custom planning, hands-on implementation, and ongoing support.
A quick note on context: AdEdge Media Group also works with founders through private, done-for-you engagements. Those are highly customized and typically priced in the five figures and up.
This course is not that. It’s the stripped-down monetization foundation those projects are built on, designed for founders who want to understand and run the system themselves.
Who this is not for: If you want plug-and-play scripts, programmatic tricks, or someone to do the work for you, this isn’t the right fit.
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WHAT’S INCLUDED
Here’s Exactly What You Get
10 Core Modules: Senior-level lessons on positioning, packaging, pricing, pipeline, and sales conversations, built around buyer logic and repeatability. A total of 30 micro-learning lessons!
Buyer Persona Worksheet: Quickly identify which sponsors are actually worth pursuing.
Founder-Led Sales Danger Signs Checklist: Spot and stop the behaviors that quietly undermine revenue stability.
Lifetime Access: Your system, available whenever you need it.
No upsells. No fluff. No dependency.
Your Price: $699 one-time
(For context, private AdEdge engagements are custom, done-for-you, and typically priced in the five figures.)
This is not a done-for-you service. It’s the foundation every durable monetization system needs.
Access The Course TodayThe Proven Foundation, Now Available to Run Yourself
In private work, this same foundation is delivered as part of custom, five-figure engagements, alongside hands-on planning, implementation, and support.
Here, it’s available as a standalone system you can run yourself.
If you want sponsorship revenue that feels calm, credible, and repeatable, and you want to understand why it works, this course gives you that foundation.
Build the system once. Run it with confidence. You already have the audience.
This course shows you how to build the system that turns it into stable, sponsor-ready revenue, without CPMs, custom chaos, or founder hustle.
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